Total Innovation Management competence and innovation performance in SMEs. —An empirical study based on SME survey in Zhejiang Province

Total innovation management (TIM), innovation competence and performance in SMEs are discussed in this paper. After brief introduction of TIM, this paper analyzes the key innovation management capabilities including strategy innovation capability, technological innovation capability, and marketing innovation capability, etc, which influence firm¿s performance greatly. Based on over more than 200 SMEs survey in Zhejiang Province and 2 case study, this paper shows that the innovation performance in SMEs is affected by Total Innovation Management competence. Then relevant policies and recommendations are presented.