Role of Self-Efficacy in Reducing Residential Energy Usage

AbstractEnergy usage continues to increase across the globe, which has resulted in increased methods for conserving energy. However, most of these methods for decreasing energy consumption focus on political and economic policies, as well as curtailing usage by promoting individual energy-efficient products and practices such as appliances, electronics, and improved building envelope maintenance. To determine better methods and policies to conserve energy, individual habits and perceptions of energy usage need to be considered. One such consideration is a household’s perception of energy usage habits and the belief or self-efficacy that becoming an energy saver can make an impact. For this research, a field study was completed in the rural community of Woodbine, Iowa, to determine if self-efficacy via perceptions of energy consumption could predict actual energy usage. To examine the impact of self-efficacy on energy usage, perceptions of energy consumption were compared with actual changes in energy usag...

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