Time-Critical Viral Marketing Strategy with the Competition on Online Social Networks

According to the development of the Internet, using social networks has become an efficient way to marketing these days. The problem of Influence Maximization (IM) appeared in marketing diffusion is one of hot subjects. Nevertheless, there are no researches on propagating information whereas limits unwanted users. Moreover, recent researches shows that information spreading seems to dim after some steps. Hence, how to maximize the influence while limits opposite users after a number of steps? The problem has real applications because business companies always mutually compete and extremely potential desire to broad cart their product without the leakage to opponents.

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