Factors affecting the design of tourism bus services.

Abstract The paper explores the design of tourism bus networks at destinations. It analyzes the findings from indepth interviews with 51 practitioners currently involved in the provision of buses for tourism purposes in the United Kingdom. The study suggests that a more comprehensive approach to such buses needs to be grounded in market understanding and accounting for the differences between utility and recreational trips. It argues that the tourist seeks a tourism experience and that this should be integral to the design of bus provision in order to encourage a modal shift from the private car. A model derived from the review of the literature and fieldwork is presented.

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