Acceptance and perceptions of interactive location-tracking displays

Tracking the location of people and their mobile devices creates opportunities for new and exciting ways of interacting with public technology. For instance, users can transfer content from public displays to their mobile device without touching it, because location tracking allows automatic recognition of the target device. However, many uncertainties remain regarding how users feel about interactive displays that track them and their mobile devices, and whether their experiences vary based on the setting. To close this research gap, we conducted a 24-participant user study. Our results suggest that users are largely willing - even excited - to adopt novel location-tracking systems. However, users expect control over when and where they are tracked, and want the system to be transparent about its ownership and data collection. Moreover, the deployment setting plays a much bigger role on people's willingness to use interactive displays when location tracking is involved.

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