A framework for electronic business ethics: a comparison study between the UK and Egypt

The rapid spread of e-commerce has created tremendous opportunities for economic efficiency and customer choice. Use of the global Internet computer network for e-commerce activities provides some advantages to the consumers on their daily life. On the other hand Internet represents a new environment for unethical behaviour. This study investigates the effect of online retailing ethics on customer satisfaction through marketing strategy and transaction cost theory. As well as examining the difference regarding the e-retailing ethics framework among a B2B and B2C in the UK and Egypt. Also, the moderating role of confidence benefits and buying frequency between e-retailing ethics and customer satisfaction. The research model was developed based on the literature review. The results: Ethical problems like security, privacy, reliability, non-deception and corporate social responsibility on Internet are core issues that limit the growth of online retailing. Implications for theory and management have been discussed.

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