Micro diagrams: visualization of categorical point data from location-based social media

ABSTRACT Location-based social media data from different platforms such as Twitter and Flickr increasingly serve with their point-geocoded content as data sources for a variety of applications. The standard visualization method uses a derivation of point maps, which works well with a limited amount of data, but it suffers from weaknesses related to cluttering and overlapping, especially for sets of categories. We developed a new visualization method for categorical point data, called “Micro Diagrams”, which uses small diagrams to show the percentages of categories and the spatial distribution. The processing steps to derive the micro diagrams start with aggregating the points in a regular grid structure, which is followed by the selection of the diagram type that represents the numerical proportions and the application of a size scaling function to show the amounts of data. Various parameterization options are discussed and the influence of the color selection is analyzed. Finally, a case study combined with a user test presents the strengths and limits of the micro diagram method.