Proceedings of the Seventeenth Americas Conference on Information Systems, Detroit, Michigan August 4th-7th 2011 1 A Service Value Approach to the Micro-Organizational Networks of E-prescribing

Value realization in service networks, such as healthcare, is receiving increasing attention as governments battle rising costs. But before value realization can be understood, there needs to be a conceptualization of the network so that specific valuecreating services and exchanges can be identified. The service value network (SVN) model of Basole and Rouse (2008) has been adapted to explore the network of micro-organizations commonly found in e-prescribing. While the SVN identifies linkages, it does not address the nature of service exchanges that take place. Interpretive synthesis is used to piece together an understanding of each exchange. Once insights into these exchanges exist, they may be helpful to understand some of the adoption challenges that have been encountered (e.g., more callbacks – not less) that relate to value creation.

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