Artificial Neural Networks: A New Approach to Predicting Application Behavior

In this article we examine how predictive modeling can be used to study application behavior. We apply a relatively new technique, artificial neural networks, to help us predict which students are likely to apply to a large Research I institution in the Midwest. We compare the results of these new techniques to the traditional analysis tool, logistic regression modeling. The addition of artificial intelligence models is an exciting new area and this article encourages other institutional researchers to use this technique to explore the complex processes found in our educational institutions.

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