Two for One

ABSTRACT Understanding how to conduct survey research, including designing and administering surveys, analyzing data, and reporting survey research findings, is a useful skill for tourism and hospitality students to develop because survey research can provide useful data to all segments of the hospitality and tourism industries. This paper summarizes a class project that helped students learn about research while providing useful tourism information to a community. The paper describes how a tourism research project was implemented in a class and the results of the tourism study conducted by university students.