An Empirical Approach to Optimal Experimental Design Selection and Data Analysis for the Synthesis Phase of Kansei Engineering

Kansei Engineering (KE) is a methodology able to incorporate, systematically and concretely, people’s emotions into product design solution, above all in concept design phase. This work aims at testing the appropriateness and the robustness of statistical methods which are at this moment new in KE applications. In particular, in order to reduce the length and the reliability of the evaluation session in Virtual Reality environment, optimal experimental designs and methods of analysis are suggested.