Broadening the Perspective on Mobile Marketing: An Introduction
暂无分享,去创建一个
[1] Ko de Ruyter,et al. Gamification and Mobile Marketing Effectiveness , 2015 .
[2] Kunal Swani,et al. To “Free” or Not to “Free”: Trait Predictors of Mobile App Purchasing Tendencies , 2017 .
[3] Barbara Seegebarth,et al. The Impact of Perceived Visual Complexity of Mobile Online Shops on User's Satisfaction , 2017 .
[4] D. Kenny,et al. Contextual marketing--the real business of the Internet. , 2000, Harvard business review.
[5] Kaan Varnali,et al. obile marketing research : The-state-ofthe-art , 2009 .
[6] Dhruv Grewal,et al. Mobile Advertising: A Framework and Research Agenda , 2016 .
[7] Shintaro Okazaki,et al. Has the Time Finally Come for the Medium of the Future? , 2011, Journal of Advertising Research.
[8] Michael Groß. Mobile shopping: a classification framework and literature review , 2015 .
[9] Jan H. Schumann,et al. “Why Would I Read a Mobile Review?” Device Compatibility Perceptions and Effects on Perceived Helpfulness , 2017 .
[10] Zheng Fang,et al. Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness , 2016 .
[11] Kalle Lyytinen,et al. Introduction to the Special Issue on Mobile Commerce: Mobile Commerce Research Yesterday, Today, Tomorrow—What Remains to Be Done? , 2015, Int. J. Electron. Commer..
[12] Antonio Mileti,et al. Effects of Blue Lighting in Ambient and Mobile Settings on the Intention to Buy Hedonic and Utilitarian Products , 2017 .
[13] Udo Wagner,et al. The Effect of Media Multitasking on Advertising Message Effectiveness , 2017 .
[14] Shintaro Okazaki,et al. New Perspectives on M-Commerce Research , 2005 .
[15] George M. Giaglis,et al. Introduction to the Special Issue Mobile Commerce: The Past, Present, and Future of Mobile Commerce Research , 2012, Int. J. Electron. Commer..
[16] Charles r. Taylor,et al. Introduction: New media: Mobile advertising and marketing , 2008 .
[17] Michael Steiner,et al. How Mobile In‐Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective , 2017 .
[18] L. Krishnamurthi,et al. On the Go: How Mobile Shopping Affects Customer Purchase Behavior , 2015 .
[19] Nikhilesh Dholakia,et al. Mobility and Markets: Emerging Outlines of M-commerce , 2004 .
[20] A. Kaplan. If you love something, let it go mobile: Mobile marketing and mobile social media 4x4 , 2012 .
[21] P. K. Kannan,et al. From Multi-Channel Retailing to Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing , 2015 .
[22] Markus Blut,et al. Acceptance of Smartphone-Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context , 2017 .
[23] Sridhar Balasubramanian,et al. Mobile Marketing: A Synthesis and Prognosis , 2009 .
[24] Gavriel Salvendy,et al. Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies , 2008, Behav. Inf. Technol..
[25] Venkatesh Shankar,et al. Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues , 2016 .
[26] Venkatesh Shankar,et al. Mobile Marketing: The Way Forward , 2016 .
[27] Roger Ström,et al. Mobile marketing: A literature review on its value for consumers and retailers , 2014 .
[28] Chih-Ping Wei,et al. Introduction to the Special Issue: Mobile Commerce Applications , 2004, Int. J. Electron. Commer..
[29] James Gips,et al. Tablets, touchscreens, and touchpads: : How varying touch interfaces trigger psychological ownership and endowment , 2014 .