Subtle Sophistry or Savvy Strategy: Ethical and Effectiveness Issues Regarding Product Placements in Mass Media

Product placement involves the introduction of a identifiable branded product into the content or background of media broadcasting formats. Placements take place in traditional media as well as newer formats such as games and social media sites. A distinguishing feature of product placement is that – unlike traditional advertising – it takes place within the context of entertainment and is shaped or scaffolded by an immersive narrative (Cowley and Barron, 2008) thus making it difficult to avoid and often difficult to detect (La Ferle and Edwards, 2006).

[1]  John A. McCarty,et al.  Product Placement: The Nature of the Practice and Potential Avenues of Inquiry , 2003 .

[2]  Barbara Stern,et al.  CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects , 2006 .

[3]  C. Lewis,et al.  Exploring children's choice: the reminder effect of product placement , 2004 .

[4]  Julie Rawe.  Why teens are obsessed with tanning. , 2006, Time.

[5]  R. Hornung,et al.  Television turning more teens toward tanning? , 2008, Journal of the American Academy of Dermatology.

[6]  Carrie La Ferle,et al.  Product Placement: How Brands Appear on Television , 2006 .

[7]  Kathryn Angus,et al.  Alcohol advertising: the last chance saloon Failure of self regulation of UK alcohol advertising , 2010 .

[8]  Sonia Livingstone,et al.  Assessing the research base for the policy debate over the effects of food advertising to children , 2007 .

[9]  Diana Cassady,et al.  Portrayals of branded soft drinks in popular American movies: a content analysis , 2006, The international journal of behavioral nutrition and physical activity.

[10]  Cristel Antonia Russell,et al.  The Product Well Placed , 2010, Journal of Advertising Research.

[11]  James A. Karrh,et al.  Audience Response to Product Placements: An Integrative Framework and Future Research Agenda , 2006 .

[12]  Sekar Raju,et al.  The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands , 2009 .

[13]  Rosemary J. Avery,et al.  Verisimilitude or Advertising? Brand Appearances on Prime-Time Television , 2000 .

[14]  James A. Karrh.  Brand Placement: A Review , 1998 .

[15]  Chuan-Fong Shih,et al.  Smoking Scenes in Movies and Antismoking Advertisements before Movies: Effects on Youth , 1999 .

[16]  Peter Wright,et al.  Persuasion Knowledge , 2022 .

[17]  James D Sargent,et al.  Brand appearances in contemporary cinema films and contribution to global marketing of cigarettes , 2001, The Lancet.

[18]  E. Cowley,et al.  When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence , 2008 .

[19]  Pola B. Gupta,et al.  Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences , 1997 .

[20]  Mike Daube,et al.  Selling addictions: Similarities in approaches between Big Tobacco and Big Booze , 2010 .

[21]  Derrick S. Boone,et al.  Plugs versus placements: A comparison of alternatives for within-program brand exposure , 2004 .

[22]  Naomi Sargant.  Why Does Media Literacy Matter , 2004 .

[23]  Janet Hoek,et al.  Tobacco promotion restrictions: ironies and unintended consequences , 2004 .

[24]  Mary-Lou Galician.  Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics , 2004 .

[25]  E. Gilpin,et al.  Do favorite movie stars influence adolescent smoking initiation? , 2004, American journal of public health.

[26]  James A. Karrh,et al.  Practitioners' evolving views on product placement effectiveness , 2003, Journal of Advertising Research.

[27]  Susan B. Kretchmer.  Advertainment: The Evolution of Product Placement as a Mass Media Marketing Strategy , 2004 .

[28]  Valerie A. Taylor,et al.  Toward Reducing Youth Exposure to Tobacco Messages: Examining the Breadth of Brand and Nonbrand Communications , 2004, Journal of health communication.

[29]  Dare A. Baldwin,et al.  What can The Study of Cognitive Development Reveal about Children's Ability to Appreciate and Cope with Advertising? , 2005 .

[30]  Stephen J. Gould,et al.  "COME ON DOWN": How Consumers View Game Shows and the Products Placed in Them , 2006 .

[31]  Michael J Fine,et al.  Content analysis of tobacco, alcohol, and other drugs in popular music. , 2008, Archives of pediatrics & adolescent medicine.

[32]  Frederick P Rivara,et al.  Report card on school snack food policies among the United States' largest school districts in 2004–2005: Room for improvement , 2006, International Journal of Behavioral Nutrition and Physical Activity.

[33]  Terry O'Sullivan,et al.  Advertising and children: what do the kids think? , 2005 .

[34]  James D Sargent,et al.  Alcohol-branded merchandise and its association with drinking attitudes and outcomes in US adolescents. , 2009, Archives of pediatrics & adolescent medicine.

[35]  Donna Vallone,et al.  Depictions of tobacco use in 2007 broadcast television programming popular among US youth. , 2011, Archives of pediatrics & adolescent medicine.

[36]  Leonard N. Reid,et al.  Moviegoers' Experiences and Interpretations of Brands in Films Revisited , 1999 .