Measurement of Corporate Images by the Semantic Differential
暂无分享,去创建一个
➤A semantic differential applied to the images of two prominent corporations was administered to a group of university students and a group of metropolitan housewives. Comparisons revealed that the factor patterns of the differential for the two corporations and for the two groups of subjects were quite similar.
[2] J. M. Kittross. The measurement of meaning , 1959 .
[3] M. Deutsch,et al. Research Methods in Social Relations , 1952 .
[4] T. Clevenger,et al. Stability of factor structure in Smith's semantic differential for theatre concepts , 1967 .