论文信息 - Measurement of Corporate Images by the Semantic Differential

Measurement of Corporate Images by the Semantic Differential

➤A semantic differential applied to the images of two prominent corporations was administered to a group of university students and a group of metropolitan housewives. Comparisons revealed that the factor patterns of the differential for the two corporations and for the two groups of subjects were quite similar.

Theodore Clevenger | Gilbert A. Lazier | Margaret Leitner Clark | T. Clevenger | M. L. Clark

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