CRISP: Customer response based iterative segmentation procedures for response modeling in direct marketing
暂无分享,去创建一个
[1] Gary J. Russell,et al. A Probabilistic Choice Model for Market Segmentation and Elasticity Structure , 1989 .
[2] H. Bozdogan. Model selection and Akaike's Information Criterion (AIC): The general theory and its analytical extensions , 1987 .
[3] W. DeSarbo,et al. An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data , 1993 .
[4] Jay Magidson,et al. Improved statistical techniques for response modeling , 1988 .
[5] A. F. Smith,et al. Statistical analysis of finite mixture distributions , 1986 .
[6] W. DeSarbo,et al. A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis , 1994 .
[7] H. Akaike. A new look at the statistical model identification , 1974 .
[8] D. Rubin,et al. Maximum likelihood from incomplete data via the EM - algorithm plus discussions on the paper , 1977 .
[9] Paul D. Berger,et al. Direct Marketing Management , 1989 .
[10] Paul D. Berger,et al. The effect of sample size and proportion of buyers in the sample on the performance of list segmentation equations generated by regression analysis , 1992 .
[11] G. Schwarz. Estimating the Dimension of a Model , 1978 .
[12] Rosana P. Thrasher. CART: A recent advance in tree-structured list segmentation methodology , 1991 .
[13] W. DeSarbo,et al. A maximum likelihood methodology for clusterwise linear regression , 1988 .
[14] Michel Wedel,et al. A Latent Class Poisson Regression Model for Heterogeneous Count Data , 1993 .
[15] William R. Dillon,et al. LADI: A Latent Discriminant Model for Analyzing Marketing Research Data , 1989 .
[16] H. Bozdogan. Determining the Number of Component Clusters in the Standard Multivariate Normal Mixture Model Using Model-Selection Criteria. , 1983 .
[17] Behram J. Hansotia,et al. Sample size and design of experiment issues in testing offers , 1990 .
[18] Wayne S. DeSarbo,et al. A latent class probit model for analyzing pick any/N data , 1991 .
[19] Robert C. Blattberg. Research opportunities in direct marketing , 1987 .