The Role of Satisfaction on Perceived Value and E-Learning Usage Continuity Relationship

Abstract This research is intended to explore the role of satisfaction on perceived value and e-learning continuance intention to use relationship’s in the learning process. In investigating the issue, this research is using 48 lecturers implementing e-learning in their teaching and learning as the sample. The sample is gathered by using a simple random sampling technique by spreading an online questionnaire to all population. Partial Least Square (PLS) approach, assisted by Smart PLS 3.2.7 is utilized to analyze the gathered data the analysis showed that perceived value has an impact on continuance intention with p value equals to 0.000 (H1 is supported). The result also indicated that satisfaction can act as a full mediating variable (indirect only mediating variable type) in the relationship between perceived value and e-learning continuance intention with p value equals to 0.000 and VAF 97% (H2 is supported). Theoretically, this research contributes to highlight the role of satisfaction in the perceived value and continuance intention relationship which was tested separately and partially in the previous researches.

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