Applying Social Psychology: From Problems to Solutions

About the Authors Preface How to Use this Text Introduction and Background 1 APPLYING SOCIAL PSYCHOLOGY Example of the Application of Social Psychological Theories Other Relevant Decisions Applying Social Psychology: The PATH from Problem to Intervention Problems with Applying Theories Conclusion 2 THE PROBLEM PHASE: FROM A PROBLEM TO A PROBLEM DEFINITION Introduction Key Questions for Problem Definition Research for a Problem Definition Completing the Problem Definition 3 THE ANALYSIS PHASE: FINDING THEORY-BASED EXPLANATIONS FOR PROBLEMS Introduction Specifying the Outcome Variable Requirements for the Outcome Variable The Divergent Phase: Generating Explanations Theoretical Approaches Under Investigation: The Case of Safe Sex Promotion The Convergent Phase: Reducing the Number of Explanations 4 THE TEST PHASE: DEVELOPING AND TESTING THE PROCESS MODEL Introduction Formulating a Process Model Heuristics for Developing a Process Model Testing the Process Model Doing Your Own Research 5 THE HELP PHASE: DEVELOPING THE INTERVENTION Introduction Preparing Intervention Development Developing the Intervention Building the Intervention Programme Implementation of the Intervention CONCLUSION: LOOKING BACKWARD AND FORWARD Glossary Bibliography Index