In the recent times, social media as well as e-commerce have become crucial issues for various organizations in many industries, especially in bigger firms because of the complex aspects of business activities. This research evaluates the concept of social media and e-commerce with the aim of developing a theoretical model for its relationship with product innovation and business success. This research identifies the dimensions for the proposed model for social media and e-commerce, product innovation and business success. This study is important mainly because of the fact that e-commerce and social media are two aspects gaining considerable attention in the research field as well as in the business world with considerable significance.