In Denmark, Design Tops the Agenda

In consumer products, intense global competition is a way of life. In this marketplace, Denmark has determined that outstanding design will differentiate its offerings. It seeks to make Danish not just an adjective but a coveted brand. Ulla Hovgaard Ramlau clarifies the economic benefits of this decision, Design Center programs that support policy, and the rationale for implementing these among well-established corporations, rather than SMEs.