Individual differences in perceived similarity and preference for visual art: A multidimensional scaling analysis

Previous studies have shown that individuals may attend to different dimensions in making an overall judgment of similarity between complex stimuli. The present study investigated the nature of differences in the perceived similarity of reproductions of paintings by the use of multidimensional scaling techniques. Using the INDSCAL model, a group of art-trained students are shown to differ significantly from a group of nonart students in terms of their differential weighing of a set of common dimensions. The same subjects’ preferences are examined in relation to these differences by use of the PREFMAP hierarchy of models. While the simplest (vector) model was found to be appropriate for almost all subjects, large differences in vector direction and average subject ideal-point location are found. Implications for future studies of responses to art are discussed.

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