Model for evaluating the enterprise marketing capability with picture fuzzy information

In this paper, we investigate the multiple attribute decision making problems with picture fuzzy information. Then, we utilize induced OWA (IOWA) operator to develop picture fuzzy induced OWA (PFIOWA) operators. The prominent characteristic of this proposed operator are studied. Then, we have utilized the PFIOWA to develop an approach to solve the picture fuzzy multiple attribute decision making problems. Finally, a practical example for evaluating the enterprise marketing capability is given to verify the developed approach and to demonstrate its practicality and effectiveness.

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