How Flexibility Facilitates Innovation and Ways to Manage it in Organizations

Flexibility is the capacity to change and to adapt to a challenging environment. It can be either adaptive - when challenges are present in the environment - or spontaneous - a preference for change without any external pressure. Change and adaptation are also key elements of innovation. In this article, we examine how different types of flexibility can play a major part in the innovation process. First, we discuss how flexible cognition and a flexible personality can facilitate the generation of innovations. Second, we discuss how flexibility can be beneficial to the audience for innovations. Lastly, we use the previous discussion of the benefits of flexibility for innovation to illuminate and present some approaches to the improvement of flexibility - both of employees and of the audience - for innovation. These approaches come both from other researchers' work and from our own original research on the best practices of innovation management in Europe.

[1]  T. Lubart,et al.  CHAPTER 10 – Creativity , 1994 .

[2]  Jyotsna Vaid,et al.  Creative Thought: An Investigation of Conceptual Structures and Processes , 2001 .

[3]  R. Sternberg The Nature of creativity : contemporary psychological perspectives , 1988 .

[4]  M. Chi Creativity: Shifting across ontological categories flexibly. , 1997 .

[5]  M. Zuckerman,et al.  Personality and risk-taking: common biosocial factors. , 2000, Journal of personality.

[6]  Charles F. Hofacker,et al.  Measuring Consumer Innovativeness , 1991 .

[7]  Lloyd W. Fernald,et al.  A New Trend: Creative and Innovative Corporate Environments. , 1989 .

[8]  M. Zuckerman,et al.  Sensation seeking and reactions to nature paintings , 1993 .

[9]  Mark A. Runco,et al.  The instructional enhancement of the flexibility and originality scores of divergent thinking tests , 1991 .

[10]  I. Getz,et al.  Innovate or Die: Is that a Fact? , 2003 .

[11]  T. Lubart,et al.  An emotional-experiential perspective on creative symbolic-metaphorical processes , 2000 .

[12]  Ronald E. Goldsmith,et al.  Theory and measurement of consumer innovativeness: A transnational evaluation , 1998 .

[13]  M. Mumford,et al.  Creativity syndrome: Integration, application, and innovation. , 1988 .

[14]  Gregory J. Feist Handbook of Creativity: The Influence of Personality on Artistic and Scientific Creativity , 1998 .

[15]  Gregory J. Feist A Meta-Analysis of Personality in Scientific and Artistic Creativity , 1998, Personality and social psychology review : an official journal of the Society for Personality and Social Psychology, Inc.

[16]  D. W. Mackinnon,et al.  The nature and nurture of creative talent. , 1962 .

[17]  K. Duncker,et al.  On problem-solving , 1945 .

[18]  Rosabeth Moss Kanter,et al.  The Change Masters: Innovations for Productivity in the American Corporation , 1983 .

[19]  Todd Lubart,et al.  Children's Original Thinking: An Empirical Examination of Alternative Measures Derived From Divergent Thinking Tasks , 2001, The Journal of genetic psychology.

[20]  M. Zuckerman Sensation seeking and sports , 1983 .

[21]  Michael D. Mumford,et al.  Process-based measures of creative problem-solving skills: IV. Category combination. Creativity Research Rips, LJ (1995). The current status of research on concept combination , 1997 .

[22]  F. Barron Putting creativity to work. , 1988 .

[23]  Joachim Funke,et al.  Thinking and problem solving , 2002 .

[24]  Todd Lubart,et al.  An investment approach to creativity: theory and data , 1995 .

[25]  Catherine Liu Putting Creativity to Work , 2006 .

[26]  E. Schein Organizational Culture and Leadership , 1991 .

[27]  Bruce M. Shore Strategy Flexibility: On Jausovec's Flexible Thinking: An Explanation for Individual Differences in Ability , 1996 .

[28]  E. L. Gaier,et al.  Identification of creativity: the individual. , 1970, Psychological bulletin.

[29]  Sharon Bailin CREATIVITY IN CONTEXT , 2002 .

[30]  Øyvind Lund Martinsen,et al.  The Construct of Cognitive Style and its Implications for Creativity , 1997 .

[31]  Raanan Lipshitz,et al.  Getting out of Ruts: A Laboratory Study of a Cognitive Model of Reframing. , 1995 .

[32]  Norbert Jaušovec,et al.  Flexible strategy use: A characteristic of gifted problem solving , 1991 .

[33]  Sara K. Kearns,et al.  The Agenda: What Every Business Must Do to Dominate the Decade , 2002 .

[34]  Min Basadur,et al.  Measuring Divergent Thinking Attitudes Related to Creative Problem Solving and Innovation Management , 1996 .

[35]  F. Damanpour Organizational Innovation: A Meta-Analysis Of Effects Of Determinants and Moderators , 1991 .

[36]  R. McCrae Creativity, divergent thinking, and openness to experience. , 1987 .