Technology Strategy for Managers and Entrepreneurs

Chapter 1: Introduction Section A: Understanding Technological Change Chapter 2: Technology Evolution Chapter 3: Technology Adoption and Diffusion Chapter 4: Sources of Innovation Section B: Coming up with Innovations Chapter 5: Selecting Innovation Projects Chapter 6: Customer Needs Chapter 7: New Product Development Section C: Benefiting from Innovation Chapter 8: Patents Chapter 9: Trade Secrets, Trademarks, and Copyrights Chapter 10: Capturing Value from Innovation Chapter 11: Competitive Advantage in High Tech Industries Chapter 12: Technical Standards Chapter 13: Collaboration Strategies Section D: Formulating Technology Strategy Chapter 14: Strategy in Networked Industries Chapter 15: Strategic Human Resource Management of Technical Professionals