Assessing navigation in eHealth apps : a Markov chain analysis of the Start2Cycle app

Mhealth apps generate vast amounts of user data. Increasingly, researchers are discovering the opportunities of these data to assess the engagement levels of their applications. To date however, the analysis of these data is often limited to descriptive analysis. Using the right data mining techniques, application log data can offer significantly deeper insights. The purpose of this study was to map the user paths in an mHealth application and improve the engagement with the app.