Industry Views on Content of the International Marketing Course
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[1] Shaping the Marketing Curriculum: The CEO Perspective , 1984 .
[2] L. Meredith,et al. Toward an International Perspective of Market Analysis in Industrial Marketing , 1984 .
[3] R. T. Hise,et al. The Marketing Curriculum: A Decade of Change , 1984 .
[4] Toivo S. Aijo. The Most Important Language in International Business is that of Your Customer or is it? , 1985 .
[5] Developing an International Marketing Course for the Future , 1984 .
[6] J. Graham,et al. Preparing the Exporting Entrepreneur , 1986 .