PROSPECTING THE FUTURE FOR HYDROGEN FUEL CELL VEHICLE MARKETS. IN: THE HYDROGEN ENERGY TRANSITION: MOVING TOWARD THE POST PETROLEUM AGE IN TRANSPORTATION

Potential markets for hydrogen and fuel cell vehicles (FCVs) are explored by examining the history and future of mobility and asking why people might purchase a hydrogen fuel cell vehicle. Based on history, it appears that modern societies will build systems that fully integrate automobility, electricity, and information, which will transform automobiles from their current role as primarily mobility tools. How FCVs might fit into a picture larger than just the automobile market is explored through a history of mobility. The three supporting infrastructures of modern societies, automobility, electricity, and information, will be integrated into the next such supporting infrastructure. Therefore, people will buy an FCV because automobiles will shift from primarily transport purposes to new lifestyle and work structures.