Little empirical research on users’ perceptions of the information quality of the World Wide Web has been conducted. This study examines users’ perceptions of the quality of information found on the World Wide Web. The effect of demographic differences (age, gender, and education) and differences in experience (computer experience, Internet experience, experience conducting research using the Internet, and work experience) on users’ perceptions of the information quality of the World Wide Web are examined. Undergraduate and graduate students were surveyed using an instrument that builds on prior research by Wang and Strong (1996) identifying fifteen dimensions of data quality. Measures of demographic characteristics and experience were added to the survey. The findings will provide a basis for the development of interventions to sensitize users of the World Wide Web to information quality issues.
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