Marketing Theory: Topics; Interrelationships of Theories; Methods and Methodologies

• topics of interest such as value creation; economic, social and ecological value and values; resources, context, culture, or systems, • the integration of perspectives from other disciplines (e.g. social philosophy, economics, ethics, psychology), • the interaction of different levels of analysis (micro, meso, macro), • the particular types of theories that have emerged or might emerge from that (e.g. midrange theories), • the specific forms of activities conducted in the process of research (model building, theorizing, applications of methods; lack of accepted methods, etc.).