A framework for teaching fundamentals of time-based design

In resonance with the needs of current design practices, this paper suggests that dynamic visual/aural explorations should have a role in the formative years of undergraduate communication design education. The study of time-based design —theoretical, visual and technical aspects of spatio-temporal means of communicating information — has the potential of expanding cognitive, perceptive, and creative abilities and skills used in the process of solving traditional design problems. Furthermore, the introduction of timebased design at an early stage in the education can broaden students attitudes in experimenting with and deciding which medium and format is most appropriate and effective for a given design problem. The outcome is an education that fosters the understanding of human-centered and context-based information communication, rather than methods centered on object or product development.