Six Sigma, quality management systems and the development of organisational learning capability: Evidence from four business process outsourcing organisations in India

Purpose – This paper analyses the impact of Lean Six Sigma and a firm's quality management capabilities in developing its organisational learning capability (OLC), especially in the business process outsourcing (BPO) environment of a developing country.Design/methodology/approach – Using a multiple case study incorporating embedded design, findings from four Indian BPO firms are analysed.Findings – Findings confirm the critical and relatively unexplored role that firms' Lean Six Sigma and quality management capabilities play in developing OLCs.Research limitations/implications – Owing to its qualitative case study design, findings from this study are not able to be generalised to the wider population, instead, the findings are generalised to relevant theory for future development.Originality/value – The above relationship is examined in a novel research setting and the study also looks at which elements of Six Sigma and TQM content, if not well developed, hinder the development of OLCs.

[1]  B. Kedia,et al.  Understanding offshoring: A research framework based on disintegration, location and externalization advantages , 2009 .

[2]  Arthur Yeung,et al.  Organizational Learning Capability: Generating and Generalizing Ideas with Impact , 1999 .

[3]  Ashish Malik,et al.  Training drivers, competitive strategy and clients' needs: Case studies of three business process outsourcing organisations , 2009 .

[4]  Richard D. Metters,et al.  A typology of offshoring and outsourcing in electronically transmitted services , 2008 .

[5]  Parthasarathi Banerjee,et al.  The Indian Software Industry: Business Strategy and Dynamic Co-ordination , 2004 .

[6]  Peter R. Dickson,et al.  The Static and Dynamic Mechanics of Competition: A Comment on Hunt and Morgan's Comparative Advantage Theory , 1996 .

[7]  D. Leonard-Barton CORE CAPABILITIES AND CORE RIGIDITIES: A PARADOX IN MANAGING NEW PRODUCT DEVELOPMENT , 1992 .

[8]  A. Sohal,et al.  The human side of introducing total quality management: Two case studies from Australia , 2003 .

[9]  K. Tan,et al.  The current state of six sigma application in services , 2007 .

[10]  Pilar Jerez-Gómez,et al.  Organizational learning capability: a proposal of measurement , 2005 .

[11]  Robert M. Morgan,et al.  The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions , 1996 .

[12]  Donald A. Schön,et al.  Organizational Learning: A Theory Of Action Perspective , 1978 .

[13]  B. Flyvbjerg,et al.  Making Social Science Matter: Why Social Inquiry Fails and How It Can Succeed Again , 2001 .

[14]  Amrik S. Sohal,et al.  Establishing mutual dependence between TQM and the learning organization: a multiple case study analysis , 2000 .

[15]  P. Senge The fifth discipline : the art and practice of the learning organization/ Peter M. Senge , 1991 .

[16]  T. C. Powell Total Quality Management as Competitive Advantage , 1995 .

[17]  Matthew B. Miles,et al.  Qualitative Data Analysis: An Expanded Sourcebook , 1994 .

[18]  Sylwia Męcfal Recenzja książki. Robert K. yin, Case Study Research. Design and Methods (fourth Edition), thousand Oaks, CA: Sage Publications, 2009 , 2012 .

[19]  Markus Venzin,et al.  The Strategic Nexus of Offshoring and Outsourcing Decisions , 2010 .

[20]  Håkan Wiklund,et al.  Widening the Six Sigma concept: An approach to improve organizational learning , 2002 .

[21]  Daniel I. Prajogo,et al.  The relationship between competitive strategies and product quality , 2007, Ind. Manag. Data Syst..

[22]  Tilo Pfeifer,et al.  Integrating six sigma with quality management systems , 2004 .

[23]  J. Doh Offshore Outsourcing: Implications for International Business and Strategic Management Theory and Practice , 2005 .

[24]  J. Antony,et al.  A business process change framework for examining the implementation of six sigma: a case study of Dow Chemicals , 2004 .

[25]  B. Flyvbjerg,et al.  Making Social Science Matter: Why Social Inquiry Fails and How It Can Succeed Again , 2001 .

[26]  Marijke Kehrhahn,et al.  Challenges to the Field of Human Resources Development , 2003 .

[27]  R. Grant,et al.  Knowledge and the firm: Overview , 1996 .

[28]  O. C. Ferrell,et al.  Global organizational learning capacity in purchasing: Construct and measurement , 1997 .

[29]  Amrik S. Sohal,et al.  TQM and the learning organization , 1995 .

[30]  R. Yin Case Study Research: Design and Methods , 1984 .

[31]  R. Grant,et al.  Environments: Organizational Capability as Knowledge Integration , 2022 .

[32]  Rohit Verma,et al.  History of offshoring knowledge services , 2008 .

[33]  Jai Asundi,et al.  Quality Certification and the Economics of Contract Software Development a Study of the Indian Software Industry , 1999 .

[34]  David J. Lemak,et al.  Total quality management and sustainable competitive advantage , 2000 .

[35]  J. Farley,et al.  Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis , 1993 .

[36]  R. Grant Toward a Knowledge-Based Theory of the Firm,” Strategic Management Journal (17), pp. , 1996 .

[37]  Audrey Gilmore,et al.  The Competence Trap: Exploring Issues in Winning and Sustaining Core Competence , 2001 .

[38]  P. A. Losty,et al.  A Behavioural Theory of the Firm , 1965 .

[39]  James M. Sinkula,et al.  A framework for market-based organizational learning: Linking values, knowledge, and behavior , 1997 .

[40]  Douglas C. Montgomery,et al.  Common myths of six sigma demystified , 2008 .

[41]  Jane C. Linder,et al.  Outsourcing as a strategy for driving transformation , 2004 .

[42]  Gerald J. Hahn,et al.  THE EVOLUTION OF SIX SIGMA , 2000 .

[43]  Satish Mehra,et al.  Implementing total quality management with a focus on enhancing customer satisfaction , 2008 .

[44]  James A. Belohlav,et al.  Quality, Strategy, and Competitiveness , 1993 .

[45]  Oscar F. Bustinza,et al.  Six Sigma: From a Goal-Theoretic Perspective to Shared-Vision Development , 2009 .

[46]  R. Schmenner How can service businesses survive and prosper? , 1986, Sloan management review.

[47]  G. Huber Organizational Learning: The Contributing Processes and the Literatures , 1991 .

[48]  K. Eisenhardt Building theories from case study research , 1989, STUDI ORGANIZZATIVI.

[49]  J. M. Hoffman,et al.  TQM as a management strategy for the next millennia , 2001 .

[50]  Neil A. Morgan,et al.  Competitive Advantage, Quality Strategy and the Role of Marketing , 1996 .

[51]  C. McDermott,et al.  The relationship between total quality management practices and organizational culture , 2005 .

[52]  S. Sitkin,et al.  DISTINGUISHING CONTROL FROM LEARNING IN TOTAL QUALITY MANAGEMENT: A CONTINGENCY PERSPECTIVE , 1994 .

[53]  Nancy M. Dixon,et al.  Organizational Learning: A Review of the Literature with Implications for HRD Professionals. , 1992 .

[54]  L. Argote,et al.  KNOWLEDGE TRANSFER: A BASIS FOR COMPETITIVE ADVANTAGE IN FIRMS , 2000 .