Design of closed‐loop supply chain and product recovery management for fast‐moving consumer goods

Purpose – The purpose of this paper is to qualitatively investigate how product recovery management (PRM) activities affected the strategic design and implementation of a closed‐loop supply chain for a fast‐moving consumer good.Design/methodology/approach – The paper employs a case study approach with in‐depth interviews and structured observation of PRM processes at the focal company.Findings – The focal company was able to design an efficient and effective product recovery and recycle manufacturing system by standardizing high‐quality raw materials, using a modular structure for the product and maintaining control over the entire process and bypassing the temptation to use third‐party collectors and processors.Research limitations/implications – Primary research relates to the single case study and the focal company; however, the findings may not generally apply to other fast‐moving consumer goods (FMCG).Practical implications – The comparison of the focal company's processes to an extant product recove...

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