Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets

Introduction: The Edison Prophecy. Level One--Defensive. Level Two--Cost Control. Level Three--Profit Center. Level Four--Integrated. Level Five--Visionary. The Dow Chemical Company: A Case Study. Appendix A: Mining a Portfolio for Value. Appendix B: Competitive Assessment. Appendix C: Integrated Performance Reporting. Notes. Index.