Marketing's accountability and internal legitimacy: Implications for firm performance ☆

[1]  Marcus Cunha,et al.  When do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation , 2010 .

[2]  Linda S. Niehm,et al.  Collaboration Strategies of Fashion Companies and Customer Attitudes , 2010 .

[3]  Jeo-Yong Noh.  The Effect of Mutual Trust on Relational Performance in Supplier-Buyer Relationships for Business Services Transactions , 2009 .

[4]  David W. Stewart,et al.  Marketing accountability: Linking marketing actions to financial results , 2009 .

[5]  John A. Quelch,et al.  How to Market in a Downturn , 2009 .

[6]  P. Leeflang,et al.  Understanding the Marketing Department's Influence within the Firm , 2009 .

[7]  Lisa C . Troy,et al.  Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings , 2008 .

[8]  Geon-Cheol Shin,et al.  中 国特许 - 专营关系 中信任的影响因素 , 2008 .

[9]  Andrew V. Abela,et al.  Marketing Performance Measurement Ability and Firm Performance , 2007 .

[10]  K. Atuahene–Gima,et al.  Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance , 2007 .

[11]  John F. Sherry,et al.  Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation , 2006 .

[12]  Rebecca J. Slotegraaf,et al.  Cross-Functional 'Coopetition': The Simultaneous Role of Cooperation and Competition within Firms , 2006 .

[13]  Shankar Ganesan,et al.  The decline and dispersion of marketing competence , 2005 .

[14]  Bryan A. Lukas,et al.  Power and marketing , 2004 .

[15]  Donald R. Lehmann,et al.  Metrics for Making Marketing Matter , 2004 .

[16]  Peter H. Gray,et al.  Knowledge Sourcing Effectiveness , 2004, Manag. Sci..

[17]  Jan B. Heide,et al.  Relationship Governance in a Supply Chain Network , 2004 .

[18]  Rajdeep Grewal,et al.  The Role of the Institutional Environment in Marketing Channels , 2002 .

[19]  Kenneth B. Kahn.  Market orientation, interdepartmental integration, and product development performance , 2001 .

[20]  J. Lee.  재래시장 경쟁력 방안 , 2001 .

[21]  Rohit Deshpandé,et al.  Triad lessons: Generalizing results on high performance firms in five business-to-business markets , 2000 .

[22]  R. Rust,et al.  The Role of Marketing , 1999 .

[23]  Christian Homburg,et al.  Marketing's Influence within the Firm , 1999 .

[24]  Durward K. Sobek,et al.  Another look at how Toyota integrates product development , 1998 .

[25]  R. Grover,et al.  From Embedded Knowledge to Embodied Knowledge: New Product Development as Knowledge Management , 1998 .

[26]  Kenneth B. Kahn,et al.  Marketing's integration with other departments , 1998 .

[27]  C. Oliver.  SUSTAINABLE COMPETITIVE ADVANTAGE: COMBINING INSTITUTIONAL AND RESOURCE- BASED VIEWS , 1997 .

[28]  M. Parry,et al.  The Determinants of Japanese New Product Successes , 1997 .

[29]  J. Hauser,et al.  Integrating R&D and marketing: A review and analysis of the literature , 1996 .

[30]  Kenneth B. Kahn.  Interdepartmental Integration: A Definition with Implications for Product Development Performance , 1996 .

[31]  R. Frank,et al.  Leadership for growth , 1996 .

[32]  Ajay K. Kohli,et al.  Market Intelligence Dissemination across Functional Boundaries , 1996 .

[33]  C. Moorman.  Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes , 1995 .

[34]  Mark C. Suchman.  Managing Legitimacy: Strategic and Institutional Approaches , 1995 .

[35]  John C. Narver,et al.  Market Orientation and the Learning Organization , 1995 .

[36]  Peter H. Reingen,et al.  Evolving Patterns of Organizational Beliefs in the Formation of Strategy , 1994 .

[37]  Bernard J. Jaworski,et al.  Market orientation: Antecedents and consequences , 1993 .

[38]  M. R. Mathews,et al.  Socially Responsible Accounting , 1993 .

[39]  W. Powell,et al.  The New Institutionalism in Organizational Analysis , 1993 .

[40]  Joel A. C. Baum,et al.  Localized Competition and Organizational Failure in the Manhattan Hotel Industry, 1898-1990 , 1992 .

[41]  Anil Menon,et al.  A Model of Marketing Knowledge use within Firms , 1992 .

[42]  Robert C. Ford,et al.  Cross-Functional Structures: A Review and Integration of Matrix Organization and Project Management , 1992 .

[43]  A. Griffin,et al.  Patterns of Communication Among Marketing, Engineering and Manufacturing-A Comparison Between Two New Product Teams , 1992 .

[44]  John W. Meyer,et al.  Organizational Environments: Ritual and Rationality , 1984 .

[45]  Barry Z. Posner,et al.  Getting the Job Done: Managing Project Teams and Task Forces for Success , 1991 .

[46]  G. Huber.  Organizational Learning: The Contributing Processes and the Literatures , 1991 .

[47]  R. McKenna,et al.  Marketing is everything. , 1991, Harvard business review.

[48]  John C. Narver,et al.  The Effect of a Market Orientation on Business Profitability , 1990 .

[49]  L. Parker,et al.  Corporate Social Reporting: A Rebuttal of Legitimacy Theory , 1989 .

[50]  Robert W. Ruekert,et al.  Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence: , 1987 .

[51]  Donald C. Hambrick,et al.  Managerial Discretion: A Bridge Between Polar Views of Organizations , 1987 .

[52]  Jitendra V. Singh,et al.  Organizational Legitimacy and the Liability of Newness , 1986 .

[53]  Norman B. Sigband,et al.  The Changing Role of the CEO , 1985 .

[54]  D. Hambrick,et al.  Upper Echelons: The Organization as a Reflection of Its Top Managers , 1984 .

[55]  Tony Lowe,et al.  New Perspectives in Management Control , 1983 .

[56]  J. Arndt.  The Political Economy of Marketing Systems: Reviving the Institutional Approach , 1981 .

[57]  R. Golembiewski.  Macro organizational behavior , 1980 .

[58]  R. Estes,et al.  Corporate Social Accounting , 1976 .

[59]  J. Pfeffer,et al.  Organizational Legitimacy , 1975 .

[60]  A. Stinchcombe.  Constructing Social Theories , 1970 .

[61]  Talcott Parsons,et al.  Structure and Process in Modern Societies , 1961 .

[62]  T. Parsons.  SUGGESTIONS FOR A SOCIALOGICAL APPROCH TO THE THEORY OF ORGANIZATIONS , 1956 .

[63]  W. Powell,et al.  The iron cage revisited institutional isomorphism and collective rationality in organizational fields , 1983 .