Introducing a Co-Creation Perspective to Service Business Models

Due to the growing importance of services for many companies and the resulting transformation of product based business models to service based business models, the paper focuses on the link between business models and services. For this purpose the business model canvas of Osterwalder is adapted to address the shortcoming relating to co-creation of extant business models.

[1]  Jonas Matthing,et al.  Key strategies for the successful involvement of customers in the co‐creation of new technology‐based services , 2008 .

[2]  A. Neely.  Exploring the financial consequences of the servitization of manufacturing , 2008 .

[3]  B. Edvardsson,et al.  Expanding understanding of service exchange and value co-creation: a social construction approach , 2011 .

[4]  Paul P. Maglio,et al.  The service system is the basic abstraction of service science , 2009, Inf. Syst. E Bus. Manag..

[5]  C. Prahalad,et al.  Co‐creating unique value with customers , 2004 .

[6]  C. Grönroos,et al.  Service as business logic: implications for value creation and marketing , 2011 .

[7]  Mutaz M Al-Debei.  The design and engineering of innovative mobile data services : an ontological framework founded on business model thinking , 2010 .

[8]  Lars Witell,et al.  The Dimensions of Co-Creation and its Contribution to Market Success , 2011 .

[9]  Y. Pigneur,et al.  Business Model Generation , 2010 .

[10]  Tilo Böhmann,et al.  Business modeling for services: Current state and research perspectives , 2011, AMCIS.

[11]  Yves Pigneur,et al.  Clarifying Business Models: Origins, Present, and Future of the Concept , 2005, Commun. Assoc. Inf. Syst..

[12]  Andreas Zolnowski,et al.  Stand und Perspektiven der Modellierung von Geschäftsmodellen aus Sicht des Dienstleistungsmanagements , 2010 .

[13]  James C. Spohrer,et al.  A research manifesto for services science , 2006, CACM.

[14]  C. Grönroos.  Service logic revisited: who creates value? And who co‐creates? , 2008 .