Contingent Valuation in Practice

Contingent Valuation in Practice takes the reader through each of the basic steps in the design and administration of a contingent-valuation study. The text is written for the novice conducting their first study, decision makers who might want to better understand the method, and experienced researchers. Rich citations to the literature are provided to help a novice reader gain a deeper understanding of the supporting literature and to assist experienced researchers in developing the context for research to enhance contingent valuation in practice. The novice and users of value estimates can rely on the content of this chapter to understand best current practices and researchers can use the content to identify research that addresses uncertainties in the design and conduct of contingent valuation studies. Following the steps outlined in the chapter provides a basis to establish that an empirical study satisfies conditions of content validity.

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