User Experience of Bicycle Riders in Ulsan Grand Park

Objective: In order to develop an E-bike system for Ulsan Grand Park, the user experience of an existing bicycle system was examined. Background: Within near future, it is expected that more and more people start to use e-bikes. In this regards, Ulsan Grand Park is a good place to test the usability of an e-bike system with number of bike users. Through practical user research, probable directions can be suggested in order to prepare the e-bike market expansion. Method: The researchers selected four user research methods from IDEO Method cards’ four different categories respectively; Learn, Look, Ask and Try. These methods were efficiently combined and applied to the user research process. Also the experience of traditional bike user and e-bike users were compared. Results: Through the user experience analysis, both advantages and disadvantages of the e-bike system in Ulsan Grand Park were identified. Also traditional bike users and e-bike users displayed different experiences and needs. Conclusion: The results imply a useful insight to develop a competitive e-bike system and activate its usage in terms of usability. Especially developing an e-bike system requires different perspectives and novel approaches compared to traditional bike-systems. Application: The results of this research provide a direction to vitalize the usage of e-bikes. In addition to that, the results assist people to build a guideline when they try to develop an e-bike system for a much wider area.