Proposing a Longitudinal Economic Model for Exercising Power in Vertical Channel Relationships

Establishing the proper channel structure is one way of improving channel members' satisfaction with a product delivery system. In many cases, channel members are satisfied via the vertical integration of the channel structure. As a result of integration, it may be possible to develop a channel structure that responds to the individual needs and problems of its participants. As channel member satisfaction with the overall network can be enhanced, the distribution process will be improved.

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