论文信息 - 'Reverse Engineering' the Pitching Research Template: A Simple Tool to Help Understand the Academic Literature

'Reverse Engineering' the Pitching Research Template: A Simple Tool to Help Understand the Academic Literature

Academic literature can be wordy and hard to understand. This letter discusses the application of the "pitching research" template by Faff (2015, 2016) as a useful tool to help PhD students in understanding the literature – and particularly the “key” papers – that they read for their research. The authors also offer personal reflections on the experience of using the pitch template for this purpose and encourage other PhD students to use it to aid their research.

Imam Salehudin

[1] Robert W. Faff,et al. A Simple Template for Pitching Research , 2015 .

[2] Ann Wallin,et al. The Role of Corporate Versus Product Brand Dominance in Brand Portfolio Overlap: A Pitch , 2016 .

[3] Michael Etgar. A descriptive model of the consumer co-production process , 2008 .

[4] Frank Alpert,et al. Doctoral Coursework is Needed in Australasia , 2004 .

[5] George Braine,et al. Academic literacy and the nonnative speaker graduate student , 2002 .

[6] Stephen L. Vargo,et al. Competing through service: Insights from service-dominant logic , 2007 .

[7] Kevin E. Voss,et al. A classification schema of co-production of goods: an open-systems perspective , 2013 .