In Search of Dominance: The Case of the Missing Dimension

Some previous researchers have found that affect can be described in terms of two dimensions (pleasure and arousal), while others have noted three dimensions are needed (pleasure, arousal, and dominance). The competing claims were tested by creating stimuli with factors previously demonstrated to elicit responses of arousal or dominance, asking respondents to rate the stimuli, and contrasting correlations between ratings and the stimulus factors. Under the two-dimensional theory, the planned contrasts should be zero, while under the three-dimensional theory, the planned contrasts should be nonzero. Results supported the three-dimensional model.

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