Networks, Crowds, and Markets: Reasoning about a Highly Connected World (Easley, D. and Kleinberg, J.; 2010) [Book Review]
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This book describes an emerging field addressing fundamental questions about how the information, social, economic, and physical worlds are connected. The book was written by two authors at Cornell University, teaching in departments of Economics and Computer Science, who are particularly sensitive to interaction between computing and the social sciences.
[1] Catherine Dwyer. Privacy in the Age of Google and Facebook , 2011, IEEE Technology and Society Magazine.