论文信息 - Information Processing Differences among Broadcast Media: Review and Suggestions for Research

Information Processing Differences among Broadcast Media: Review and Suggestions for Research

Abstract The research literature on the processing and cognitive response differences among broadcast media is reviewed and considered in relation to recent theoretical advances, with particular attention being given to resolving the inconsistent findings between the studies. Suggestions are provided for conducting research on the subject.

J. Leigh | James H. Leigh

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