Beyond Instruction. Comprehensive Program Planning for Business and Education. Jossey-Bass Business and Management Series.

Preface The Authors CONCEPTUAL FOUNDATIONS The Meaning of Program Planning The Context for Comprehensive Program Planning EXERCISING PROFESSIONAL RESPONSIBILITY Working Effectively Magnifying the Roles of the Program Planner Articulating a Working Philosophy of Program Planning Enacting a Sense of Ethical Responsibility ENGAGING RELEVANT CONTEXTS Appraising the Organization's External Environment Appraising the Organization's Internal Environment Accommodating Participant Characteristics Assessing Needs and Negotiating Stakeholders' Interests DESIGNING THE PROGRAM Setting Goals and Objectives Determining Program Success Formulating the Instructional Design Designating Learning Procedures MANAGING ADMINISTRATIVE ASPECTS Recruiting and Retaining Program Participants Promoting and Marketing Programs Budgeting and Financing Programs Selecting, Supervising, Evaluating, and Developing Instructors Afterword Appendix One: Program Planning for Lifelong Education Competency Self-Assessment Form Appendix Two: Guidelines for Developing and Implementing a Code of Ethics for Adult Educators References Index.