The Gap between What a Service Provider Shows Off and What Users Really Watch

We identified watching behaviors on the first IPTV established with Google OS in the world. Log analysis method was taken because actual usage behaviors could be understood. Log data that forty eight users used the IPTV service were collected by the application embedded in the IPTV. As a result of the log data analysis, the frequency of zapping channels by channel up & down button was more than that of changing channels by recommendation or searching. It was indicated that users did not access VOD contents by recommendation. However, a search was used to find Youtube contents.