How the Digital Video Recorder (DVR) Changes Traditional Television Advertising
暂无分享,去创建一个
[1] P. Stout,et al. Zipped Commercials: Are They Effective? , 1989 .
[2] Glen T. Cameron,et al. Visual Attention to Programming and Commercials: The Use of In-home Observations , 1995 .
[3] Sandeep Krishnamurthy,et al. A Comprehensive Analysis of Permission Marketing , 2006, J. Comput. Mediat. Commun..
[4] Simon P. Anderson,et al. Market Provision of Broadcasting: A Welfare Analysis ∗ , 2003 .
[5] R. Pieters,et al. Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-to-Moment Entertainment and Information Value , 2003 .
[6] M. H. Siegel,et al. Reducing the Costs of TV Commercials by Use of Time Compressions , 1980 .
[7] Robert J. Kent. Second-by-Second Looks at the Television Commercial Audience , 2002, Journal of Advertising Research.
[8] Linda F. Alwitt,et al. Effects of Time Compression on Attitudes and Information Processing , 1983 .
[9] Patrick Barwise,et al. PVRS and advertising exposure: a video ethnographic study , 2008 .
[10] Eugene Secunda,et al. Zipped TV commercials boost prior learning. , 1993 .
[11] Ron Shachar,et al. The Effectiveness and Targeting of Television Advertising , 1998 .
[12] Alan C.B. Tse,et al. Zapping Behavior during Commercial Breaks , 2001, Journal of Advertising Research.
[13] Fred S. Zufryden,et al. Zapping and its impact on brand purchase behavior , 1993 .
[14] Amitava Chattopadhyay,et al. Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising , 2002 .
[15] J. Joseph Cronin,et al. Discrimination Vs. Avoidance: “Zipping” of Television Commercials , 1992 .
[16] Amitava Chattopadhyay,et al. To Zap Or Not to Zap: a Study of the Determinants of Channel Switching During Commercials , 1998 .
[17] Peter J. Danaher,et al. WHAT HAPPENS TO TELEVISION RATINGS DURING COMMERCIAL BREAKS , 1995 .
[18] James Maclachlan,et al. Time-Compressed Speech in Radio Advertising , 1979 .
[19] D. MacInnis,et al. The Effects of Incidental Ad Exposure on the Formation of Consideration Sets , 1997 .
[20] Michael T. Elliott,et al. Predictors of Advertising Avoidance in Print and Broadcast Media , 1997 .
[21] Kenneth C. Wilbur. A Two-Sided, Empirical Model of Television Advertising and Viewing Markets , 2008, Mark. Sci..
[22] Jerrold H. May,et al. Targeted Advertising Strategies on Television , 2006, Manag. Sci..