THERE seems to be a continuing realization by psychologists that perhaps the white rat cannot reveal everything there is to know about behavior. Among the voices raised on this topic, Beach (1950) has emphasized the necessity of widening the range of species subjected to experimental techniques and conditions. However, psychologists as a whole do not seem to be heeding these admonitions, as Whalen (1961) has pointed out. Perhaps this reluctance is due in part to some dark precognition of what they might find in such investigations, for the ethologists Lorenz (1950, p. 233) and Tinbergen (1951, p. 6) have warned that if psychologists are to understand and predict the behavior of organisms, it is essential that they become thoroughly familiar with the instinctive behavior patterns of each new species they essay to study. Of course, the Watsonian or neobehavioristically oriented experimenter is apt to consider "instinct" an ugly word. He tends to class it with Hebb's (1960) other "seditious notions" which were discarded in the behavioristic revolution, and he may have some premonition that he will encounter this bete noir in extending the range of species and situations studied. We can assure him that his apprehensions are well grounded. In our attempt to extend a behavioristically oriented approach to the engineering control of animal behavior by operant conditioning techniques, we have fought a running battle with the seditious notion of instinct. It might be of some interest to the psychologist to know how the battle is going and to learn something about the nature of the adversary he is likely to meet if and when he tackles new species in new learning situations. Our first report (Breland & Breland, 1951) in the American Psychologist, concerning our experiences in controlling animal behavior, was wholly affirmative and optimistic, saying in essence that the principles derived from the laboratory could be applied to the extensive control of behavior
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