An Assessment of the Effectiveness of Life History Analysis in the MBA Marketing Management Class

This paper presents an assessment of the potential value of the life history method as a potential learning device in the marketing management MBA class. The discussion first explains the life history technique and its utilization as a pedagogical tool. An empirical study is presented that furnishes some degree of evidence as to the worth of the life history approach, particularly in comparison to other teaching methods.

[1]  David H. Jonassen,et al.  Learning Objectives from the Perspective of the Experienced Cognition Framework. , 2000 .

[2]  Shekhar Misra,et al.  Relating Pedagogical Preference of Marketing Seniors and Alumni to Attitude toward the Major , 2000 .

[3]  Mark W. Johnston,et al.  The role of emotional exhaustion in sales force attitude and behavior relationships , 1999 .

[4]  Elaine J. Anderson.  Active Learning in the Lecture Hall. , 1997 .

[5]  Kevin Crowston,et al.  The interdisciplinary study of coordination , 1994, CSUR.

[6]  Christophe Boone,et al.  Research Note: CEO Locus of Control and Small Firm Performance , 2000 .

[7]  Rita Gunther McGrath,et al.  Discovering new points of differentiation. , 1997, Harvard business review.

[8]  Glenn R. Carroll,et al.  The Career Dynamics of Self-Employment , 1987 .

[9]  C. Dommeyer.  A Comparison of the Individual Proposal and the Team Project in the Marketing Research Course , 1986 .

[10]  R. Park,et al.  Introduction to the Science of Sociology , 1921 .

[11]  P. Sander,et al.  University Students' Expectations of Teaching , 2000 .

[12]  N. Denzin.  The research act: A theoretical introduction to sociological methods , 1977 .

[13]  Lawrence B. Chonko,et al.  Business School Education: Some Thoughts and Recommendations , 1993 .

[14]  Craig A. Kelley,et al.  Marketing Education in the Year 2000: Changes Observed and Challenges Anticipated , 1999 .

[15]  J. B. Mason.  Marketing Education in the 1990s: A Dean’s Retrospective and Prospective View , 1995 .

[16]  Alan E. Guskin,et al.  Reducing Student Costs and Enhancing Student Learning , 1994 .

[17]  Anne Meyer,et al.  Universal Design for Individual Differences. , 2000 .

[18]  Joseph F. Hair.  Marketing Education in the 1990’s: A Chairperson’s Retrospective Assessment and Perspective , 1995 .

[19]  Diana C. Shakarian.  Beyond Lecture: Active Learning Strategies that Work , 1995 .

[20]  Joan R. Kofodimos.  Using Biographical Methods to Understand Managerial Style and Character , 1990 .

[21]  Julie L. Ozanne,et al.  An Experiential Approach for Developing Conceptual Skills in Marketing Doctoral Students , 1994 .

[22]  Carol J. Williams,et al.  Experiential learning: Past and present , 1994 .

[23]  Katherine S. Dabbour,et al.  Applying Active Learning Methods to the Design of Library Instruction for a Freshman Seminar , 1997 .

[24]  Tasadduq A. Shervani,et al.  Market-Based Assets and Shareholder Value: A Framework for Analysis , 1998 .

[25]  J. Michael Spector,et al.  System Dynamics and Interactive Learning Environments: Lessons Learned and Implications for the Future , 2000 .

[26]  Steven E. Devlin,et al.  Predictive validity of biodata items generated from retrospective life experience essays. , 1990 .

[27]  The Chitty-Jacobs.  Teaching and Research. , 1959, Science.

[28]  Dwayne D. Gremler,et al.  Experiential Learning Exercises in Services Marketing Courses , 2000 .

[29]  Timothy J. Lawson.  Active-Learning Exercises for Consumer Behavior Courses , 1995 .

[30]  T. Khanna,et al.  Why Focused Strategies May Be Wrong for Emerging Markets , 1997 .

[31]  N. Frontczak.  A Paradigm for the Selection, Use and Development of Experiential Learning Activities in Marketing Education , 1998 .

[32]  David G. Ebeling.  Adapting Your Teaching to Any Learning Style , 2000 .

[33]  Judy A. Siguaw,et al.  Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective , 1998 .

[34]  Scott D. Johnson,et al.  Enhancing Perceived Learning within the Simulated Marketing Environment , 1996 .

[35]  Gordon E. Dehler,et al.  Learning through Paradox: A Pedagogical Strategy for Exploring Contradictions and Complexity , 2000 .

[36]  Steven P. Brown,et al.  Effects of Trait Competitiveness and Perceived Intraorganizational Competition on Salesperson Goal Setting and Performance , 1998 .

[37]  William C. Gaidis,et al.  An Experiential Approach for Integrating Ethical Analysis into Marketing Coursework , 1990 .

[38]  S. A. Meyers,et al.  Training in the Teaching of Psychology: What is Done and Examining the Differences , 2000 .

[39]  David Carson,et al.  Teaching and Researching Interface Marketing: A critique and Some Alternatives , 1997 .

[40]  Matthew D. Shank,et al.  Understanding Professional Service Expectations: Do We Know What Our Students Expect in a Quality Education? , 1996 .

[41]  Responding to Diversity: Marketing Graduate Business Education to Hispanics , 1991 .

[42]  Tasadduq A. Shervani,et al.  The albatross of product innovation , 1997 .

[43]  Terry W. Loe,et al.  Using the Theory of Constraints’ Thinking Processes to Improve Problem-Solving Skills in Marketing , 2000 .

[45]  R. Kaplan.  Character Change in Executives as "Re-Form" in the Pursuit of Self-Worth , 1990 .

[46]  Monika Chavez.  LEARNER'S PERSPECTIVES ON AUTHENTICITY , 1998 .

[47]  L. Hamer.  The Additive Effects of Semistructured Classroom Activities on Student Learning: An Application of Classroom-Based Experiential Learning Techniques , 2000 .

[48]  David Stokes,et al.  A Lesson in Entrepreneurial Marketing from the Public Sector , 1997 .

[49]  Alan E. Guskin,et al.  Reducing Student Costs & Enhancing Student Learning Part II: Restructuring The Role Of Faculty , 1994 .

[50]  M. Pitt,et al.  Preparing for Novel Situations: Evoking Managerial Role Identities , 1998 .

[51]  G. Hughes,et al.  Turning new product development into a continuous learning process , 1996 .

[52]  Ajay Mehra,et al.  Exploiting synergy for competitive advantage , 1997 .