Time, attention, authenticity and consumer benefits of the Web

Abstract This article addresses three potential consumer behavior tendencies: perceived time scarcity, competition for consumers' attention, and quest for authenticity. It also reviews prior research results on consumer benefits of the Web, which include convenience, time savings, ease of use, cost savings, and selection of items. The most prevalent consumer concerns are safety, waiting time, and loss of human interaction. This paper concludes that both time and attention are closely related to measurable attributes of interactive environments, while the ideals of authenticity may influence behavior less directly.

[1]  Hal R. Varian,et al.  Information rules - a strategic guide to the network economy , 1999 .

[2]  Kurt Schimmel,et al.  E-Commerce Consumer Perceptions Regarding On-line Shopping , 2002 .

[3]  Harri Oinas-Kukkonen,et al.  Consumer Choice Behavior and Electronic Shopping Systems – A Theoretical Note , 2002 .

[4]  Moez Limayem,et al.  Online Customer Stickiness: A Longitudinal Study , 2002, J. Glob. Inf. Manag..

[5]  L. Windham,et al.  The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers , 2000 .

[6]  Consumer Attitudes and Preferences Concerning Shopping On-Line , 2002 .

[7]  Anthony D. Miyazaki,et al.  Consumer Perceptions of Privacy and Security Risks for Online Shopping , 2001 .

[8]  Nigel K. L. Pope,et al.  Buying or browsing? An exploration of shopping orientations and online purchase intention , 2003 .

[9]  M. Gilly,et al.  Shopping Online for Freedom, Control, and Fun , 2001 .

[10]  Richard T. Watson,et al.  Cyberservice: Taming service marketing problems with the world wide web , 1999 .

[11]  M. Greenberger Computers, Communications and the Public Interest , 1971 .

[12]  Fiona Fui-Hoon Nah,et al.  A study on tolerable waiting time: how long are Web users willing to wait? , 2004, AMCIS.

[13]  M. Gazzaniga,et al.  The new cognitive neurosciences , 2000 .

[14]  M. Meuter,et al.  Intentions to Use Self-Service Technologies: A Confluence of Multiple Attitudes , 2003 .

[15]  David Boyle,et al.  Authenticity: Brands, Fakes, Spin and the Lust for Real Life , 2003 .

[16]  B. Joseph Pine,et al.  The Experience Economy , 1999 .

[17]  Paco Underhill,et al.  Why We Buy: The Science of Shopping , 1999 .

[18]  Pratibha A. Dabholkar,et al.  Technology in Service Delivery: Implications for Self-Service and Service Support , 2000 .

[19]  I. Whishaw,et al.  Fundamentals of Human Neuropsychology , 1995 .

[20]  Charles Taylor The Ethics of Authenticity , 1992 .

[21]  Perceptions About Internet Commerce , 2002 .

[22]  J. Abbate,et al.  Inventing the Internet , 1999 .

[23]  M. J. Rosenberg Cognitive structure and attitudinal affect. , 1956, Journal of abnormal psychology.

[24]  R. Conti,et al.  Time flies: investigating the connection between intrinsic motivation and the experience of time. , 2001, Journal of personality.

[25]  Howard Rheingold,et al.  The Virtual Community: Homesteading on the Electronic Frontier , 2000 .

[26]  Tina M. Lowrey The Use of Diffusion Theory in Marketing: a Qualitative Approach to Innovative Consumer Behavior , 1991 .

[27]  Stanley L. Engerman,et al.  Time Wars: The Primary Conflict in Human History. By Jeremy Rifkin. (New York: Holt, 1987. vii + 263 pp. $18.93.) , 1988 .

[28]  Kevin E. Voss,et al.  Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude , 2003 .

[29]  T. Davenport,et al.  The attention economy: understanding the new currency of business [Book Review] , 2001, IEEE Engineering Management Review.

[30]  Bernd H. Schmitt,et al.  Waiting time and decision making: is time like money? , 1995 .

[31]  Frank Feather FutureConsumer.Com: The Webolution of Shopping to 2010 , 2000 .

[32]  Nina Koiso-Kanttila Digital Content Marketing: A Literature Synthesis , 2004 .

[33]  James Gleick,et al.  Faster: The Acceleration of Just About Everything , 1999 .

[34]  E. Hall The dance of life : the other dimension of time , 1984 .

[35]  R. Batra,et al.  Measuring the hedonic and utilitarian sources of consumer attitudes , 1991 .

[36]  M. Posner Attention in cognitive neuroscience: An overview. , 1995 .

[37]  Pradeep K. Korgaonkar,et al.  Beliefs, attitudes and behaviour towards Web advertising , 2002 .

[38]  A. Rangaswamy,et al.  Customer satisfaction and loyalty in online and offline environments , 2003 .

[39]  Nina Koiso-Kanttila Consumers on the Web: Identification of usage patterns , 2003, First Monday.