论文信息 - Control of New Product Development in UK Companies

Control of New Product Development in UK Companies

Provides a preliminary exploration of the control of new product development in the UK by means of a survey of 30 companies. Identifies interactions between business evaluation, development and screening. Concludes that development and business evaluation can influence one another, and that product features and design features etc. can be added or deleted through decisions from either of these phases.

Richard A. Moore

[1] Shoji Murata. Systems Approach to Marketing , 1964 .

[2] Yung Wong. Critical Path Analysis for New Product Planning , 1964 .

[3] D. Twedt. How Long Does It Take to Introduce New Products , 1965 .

[4] Time Lag in New Product Development , 1966 .

[5] Edgar A. Pessemier,et al. New Product Decisions: An Analytical Approach , 1966 .

[6] P. Kotler. Marketing Management: Analysis, Planning, Implementation and Control , 1972 .

[7] Raymond C. Zoppoth. The use of systems analysis in new product development , 1972 .

[8] Edgar A. Pessemier,et al. The Dimensions of New Product Planning , 1973 .

[9] Peter M. Kraushar. New products and diversification , 1977 .

[10] A. Meidan. Marketing applications of operational research techniques , 1981 .

[11] F. D. Buggie. Strategies for new product development , 1982 .