An overview of consumer non‐problem gaming research

Purpose – The purpose of this paper is to provide an overview of the extant research around the non‐pathological gaming customer and then propose research for future study of this customer.Design/methodology/approach – Academic literature combined with the results of primary research is used to examine the incidence of gambling and non‐problem gaming research trends in the hospitality industry.Findings – The overview of the publicly available research on the casino gaming consumer leads to a host of suggestions for future research.Practical implications – The practical implications include recent developments in gaming consumer profiles, as well as suggested for future research to further understand the non‐problem gaming consumer.Originality/value – The paper examines existing literature and is valuable for anyone who wishes to begin studying the gaming consumer. This paper provides direction for future study.