论文信息 - The effects of audience reaction shots on attitudes towards controversial issues

The effects of audience reaction shots on attitudes towards controversial issues

This study investigated the influence that audience reaction shots have on viewers’ attitudes towards controversial issues discussed on television. It was hypothesized that viewers would show stronger agreement with a side of an issue which was coupled with positive reaction shots. No evidence was found to support a main effect, but evidence was found to suggest that the effects of reaction shots is contingent on viewers’ beliefs that the audience holds the same position on the issue as they do.

S. Davis | Stacy Davis

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